This phrase is often used in informal, conversational settings rather than formal writing. At the craft fair, those handmade scarves are going for $30 a throw.
Pro Tip 2/3
Common Misuse
Avoid using 'a throw' for non-countable items like sand or water; it's primarily for countable, discrete things. Each hand-crafted mug from the potter costs $45 a throw, not to be confused with sand sold by the pound.
Pro Tip 3/3
Per Unit
The phrase emphasizes the cost per individual unit or occurrence, with a slight nuance of repetition or multitude. If you're buying cookies from that bakery, they're $2 a throw.