A rose by any other name would smell as sweet
Definition 1 of 1
Pro Tip 1/3Cultural Origin
Originally from Shakespeare's 'Romeo and Juliet', it suggests names don't affect substance or quality. 
Even if we rename this dish, a rose by any other name would smell as sweet.
Pro Tip 2/3Universal Truth
Use this phrase to argue that changing a term doesn't change the underlying fact. 
Call it climate change or global warming, a rose by any other name would smell as sweet.
Pro Tip 3/3Misleading Labels
Emphasizes caution against allowing labels or branding to deceive you about true nature. 
Don't be fooled by the rebranding; a rose by any other name would smell as sweet.