Use 'at a loss' to express strong emotional reactions, often due to surprise or shock.

Emotional Impact

While often about speech, 'at a loss' can refer to being unsure of actions, too.

Not Just Speechless

This phrase can extend to a loss of understanding or comprehension in complex situations.

'At a loss' is commonly used in business to discuss financial performance, not just price.

In retail, 'at a loss' can mean selling something for less than purchase price, sometimes as a strategy.

Using 'at a loss' can show concern about a business's sustainability when discussing financials.