Brand new
Definition 1 of 1
Pro Tip 1/3Excitement Connotation
Express excitement about something being completely untouched or unspoiled by previous use. 
She had a brand new phone and was thrilled to start using it.
Pro Tip 2/3Implies Perfection
It suggests that the item is in its most perfect state, as it has not been worn out or damaged. 
The brand new sneakers looked perfect on the store shelf.
Pro Tip 3/3Modern Feel
It can imply the latest style or model, highlighting modernity and current trendiness. 
Maria couldn't wait to show off her brand new smartphone.