Used to describe features that are an integral part of a product's design to serve a function. The software has security features built into its architecture.
Pro Tip 2/3
Seamless Integration
Indicates that the feature is blended so well into the design that it appears natural or unnoticeable. The phone's speaker is built into the screen seamlessly.
Pro Tip 3/3
Non-Additive
Suggests that the item isn't just added on, but rather included in the original structure or design. The bookshelf was built into the wall, not attached later.