Use it when specifying someone or something's proper name, as if announcing or clarifying it. There's a bakery by the name of 'Sweet Dough' on 5th Avenue.
Pro Tip 2/3
Searching Context
It's used when searching for someone or something and making inquiries. I'm trying to locate a book by the name of 'The Hidden Garden'.
Pro Tip 3/3
Name Intro
Introduces the exact name among many possible options, often in formal introductions. We have a guest speaker by the name of Dr. Eleanor Gayle.