Use when an activity becomes suddenly popular and many people start joining it. After the movie won the Oscar, everyone seemed to jump on the bandwagon, recommending it.
Pro Tip 2/3
Not Original
Can imply a lack of originality, as one is joining something already widely accepted. She always jumps on the bandwagon; she started using eco-friendly products when they became trendy.
Pro Tip 3/3
Group Behavior
Highlights behavior influenced by group dynamics rather than personal preference. I guess I'll jump on the bandwagon and start watching that series everyone's talking about.