The phrase implies the speaker or subject has enough wealth to ignore costs. In setting up his new office, money was no object – he ordered the finest furniture.
Pro Tip 2/3
Luxury Context
Often used when discussing luxury items or services that are typically expensive. For her wedding dress, expense was no object, she just wanted to look stunning.
Pro Tip 3/3
Emotional Importance
Highlights the emotional or personal value of something over its financial cost. They decided to adopt a child, and the expense was no object to them.