Used in informal settings among friends or in relaxed environments, not in professional or formal situations. At the picnic, everyone was happy to just feed their face.
Pro Tip 2/3
Slight Mockery
Can imply a light teasing or criticism of someone eating a lot, but usually isn't harsh. Look at Jim feed his face — he must be starving!
Pro Tip 3/3
Exaggeration
Often used to exaggerate or emphasize the action of eating, not always literally eating 'a lot'. After fasting, I can't wait to feed my face with my mom's cooking.