Keep a/the lid on something Definition 1 of 2Pro Tip 1/3Secrecy Importance Used when hiding information is crucial, often to avoid panic or gossip. The government had to keep a lid on the sensitive negotiations. Pro Tip 2/3Not for Gossip This phrase is used in serious contexts, not just casual conversations. The CEO decided to keep a lid on the merger talks until a deal was reached. Pro Tip 3/3Protect Reputation Often involves withholding negative information to maintain a good public image. Celebrities must keep a lid on scandals to protect their careers.