Retailers may mark up items as a strategy to create a perception of higher quality.

Price Psychology

Shoppers might view a mark up negatively, perceiving it as unfair overpricing.

Consumer Reaction

Marking up usually suggests the changes are meant to improve or refine content.

In professional settings, documents often get marked up during review cycles.

Mark up can imply a selection process for planning or organizing.

Marking up in the context of defacing suggests a harmful or disrespectful action.

The markup amount can indicate the profit a business expects to earn.