The phrase often implies that the person getting married may not have had much choice in the decision. Despite her protests, they aimed to marry her off to a wealthy partner.
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Cultural Expectations
It may reflect cultural or historical contexts where marriages were commonly arranged rather than based on love. Traditional families often married off their children to strengthen alliances.
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Gender Implications
Historically, the phrase was more commonly used to describe daughters being married off, speaking to gender roles. The noblewoman was married off to secure her family's status.