More to the point
Definition 1 of 1
Pro Tip 1/3Context Shift
Indicates a shift to a more crucial or relevant point in the conversation. 
You're concerned about the color of the car, but more to the point, is it reliable?
Pro Tip 2/3Refocusing
Used to steer the conversation back on track or highlight what's truly important. 
The meeting started late, but more to the point, the agenda was not followed.
Pro Tip 3/3Discreet Emphasis
Adds emphasis to the statement that follows without being too forceful. 
He dresses well, but more to the point, he always conducts himself professionally.