Use when discussing competitions where the outcome is uncertain due to small differences. The race was so close—there was not much in it.
Pro Tip 2/3
Close Comparisons
Ideal for comparing similar items or people where no clear winner is obvious. Looking at the two smartphones, there's not much in it.
Pro Tip 3/3
Subtle Distinctions
Reflects cases when small, often overlooked details may be the deciding factor. Both essays were good, but with not much in it, only one won the prize.