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Of the essence

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LampPro Tip 1/3
Urgent ContextsPlay
Used when there's a tight deadline or something needs to be done quickly. SlideTo save lives, immediate response is of the essence.
LampPro Tip 2/3
Not Always LiteralPlay
Sometimes it's used figuratively to stress the importance of something, not just time. SlideFor this recipe, fresh ingredients are of the essence.
LampPro Tip 3/3
Business DealsPlay
Common in negotiations, where timely decision-making can be critical. SlideIn the trading world, speed is of the essence.