Off the back of something Definition 1 of 2Pro Tip 1/3Cause and Effect Shows a direct consequence or benefit resulting from a specific action or event. He landed a book deal off the back of his popular blog. Pro Tip 2/3Not Always Positive Although often used for positive outcomes, it can also follow negative events. She faced increased scrutiny off the back of the scandal. Pro Tip 3/3Implying Momentum Implies that the subsequent event happens because of momentum from the first. The director got more funding off the back of the film's success.