
On the back of something
Causal Link
Use it to indicate a direct cause-effect relationship between two events or situations.
She got the promotion on the back of her exceptional sales record.
Not Always Positive
The phrase can refer to both positive and negative outcomes.
The company's losses occurred on the back of poor market performance.
Sequential Events
Emphasizes that one event follows another, often as a consequence or result.
The film gained popularity on the back of rave reviews.