Use it to indicate a direct cause-effect relationship between two events or situations. She got the promotion on the back of her exceptional sales record.
Pro Tip 2/3
Not Always Positive
The phrase can refer to both positive and negative outcomes. The company's losses occurred on the back of poor market performance.
Pro Tip 3/3
Sequential Events
Emphasizes that one event follows another, often as a consequence or result. The film gained popularity on the back of rave reviews.