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Pure and simple

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Emphasis on simplicity

Use to stress the straightforwardness of a situation without complex reasons or factors.

Illustration for Emphasis on simplicity
He failed the test, pure and simple.
LampPro Tip 2/3

Rejecting excuses

Apply 'pure and simple' to dismiss any excuses or justifications for an action or event.

Illustration for Rejecting excuses
You're late, pure and simple - no more excuses.
LampPro Tip 3/3

Sarcastic tone

Can convey a sarcastic undertone when highlighting obviousness or dismissing flimsy explanations.

Illustration for Sarcastic tone
It's laziness, pure and simple, not a strategic break.
Visual representation of the word "Pure and simple"

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