Put somebody/something first Definition 1 of 2Pro Tip 1/3Business Ethos Often used in a professional context to emphasize customer satisfaction or corporate values. Our brand philosophy is simple: put the customer first. Pro Tip 2/3Emotional Weight The phrase can express deep respect or love by showing prioritization. He always put his partner first, making sure they were happy. Pro Tip 3/3Service Mindset Used to describe a selfless attitude in service industries or caregiving roles. As a nurse, she learned to always put her patients first.