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Ratchet up

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Gradual IncreasePlay
Used when something grows or intensifies slowly over time, not suddenly. SlideWe need to ratchet up security measures in response to recent incidents.
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Often StrategicPlay
It implies a purposeful and often strategic decision to raise levels, not accidental. SlideThe team will ratchet up their training regimen before the championship.
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Positive or NegativePlay
Can be used in both good and bad situations, depending on context. SlideUnfortunately, due to the drought, they had to ratchet up water prices.