Often used in a business or marketing context to describe a strategic introduction of goods or services. The new service was rolled out to high anticipation.
Pro Tip 2/3
Planned Event
Implies a well-planned and deliberate event, not something done spontaneously. After months of preparation, they rolled out the campaign.
Pro Tip 3/3
Not Instantaneous
Suggests a gradual process, not something that happens all at once. The software update will roll out over the next few weeks.