Set up shop Definition 1 of 2Pro Tip 1/3Business Centric The phrase usually involves a physical location where transactions occur. They're looking to set up shop where there's a lot of foot traffic. Pro Tip 2/3Figurative Use Can mean preparing to work seriously, not always a commercial activity. Although a baker, he'd often set up shop in the park with his easel. Pro Tip 3/3Starting Fresh Suggests a new beginning or entering a new market. After years abroad, she'll set up shop back in her home country.