Used in contexts where someone is trying to gradually convince others, often subtly. The CEO's speech was designed to soften up the board for the upcoming changes.
Pro Tip 2/3
Emotional Preparation
It suggests preparing someone emotionally for something that is about to happen. They used compliments to soften up the crowd before announcing the bad news.
Pro Tip 3/3
Strategic Timing
Indicates timing is key; the phrase is often about laying groundwork ahead of time. The team meetings were to soften up employees to the idea of restructuring.