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Soften up

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LampPro Tip 1/3
Persuasion StrategyPlay
Used in contexts where someone is trying to gradually convince others, often subtly. SlideThe CEO's speech was designed to soften up the board for the upcoming changes.
LampPro Tip 2/3
Emotional PreparationPlay
It suggests preparing someone emotionally for something that is about to happen. SlideThey used compliments to soften up the crowd before announcing the bad news.
LampPro Tip 3/3
Strategic TimingPlay
Indicates timing is key; the phrase is often about laying groundwork ahead of time. SlideThe team meetings were to soften up employees to the idea of restructuring.