Understand it's often used metaphorically to express criticism, not just physically aiming a weapon. Journalists took aim at the celebrity's controversial remarks.
Pro Tip 2/3
Specific Objectives
It's used when attacking specific points or aspects rather than general criticism. She took aim at the company's lack of diversity policies.
Pro Tip 3/3
Negative Connotation
The phrase usually denotes negative attention or opposition to the target. The opposition party took aim at the new tax reform.