Refers to a city's allure, not actual bright lights. Implies a place's exciting qualities. Lured by the bright lights, he moved to Tokyo.
Pro Tip 2/3
Often Positive
Usually suggests positive aspects but can be negative if context implies overwhelming or superficial allure. Have the bright lights blinded you to what matters?
Pro Tip 3/3
Urban Focus
Used for cities or large urban areas, not for small towns or rural places. He found the bright lights of the city invigorating.