The company somebody keeps Definition 1 of 2Pro Tip 1/3Social Judgment The phrase often implies how others view someone based on their friends. A politician should be mindful of the company they keep. Pro Tip 2/3Neutral or Positive This definition can be used in positive contexts unlike the other one. She keeps the company of intellectuals and artists. Pro Tip 3/3Reflects Personal Values It suggests that the friends one chooses reflect their own values or character. He's truly generous, as seen by the company he keeps.