Indicates no other options are as good or available in a specific situation or field. When it comes to instant messaging, this app is the only game in town with such a level of encryption.
Pro Tip 2/3
Suggests Necessity
Implies that because it's the only option, it's necessary to consider it, even if reluctantly. If you want the latest processor, this expensive model is the only game in town.
Pro Tip 3/3
Not Always Positive
The phrase may imply a lack of competition or choices, which isn't always a good thing. Despite its flaws, that old software is currently the only game in town for our research.