Use 'therein lies...' when you want to emphasize the key problem within a complex situation. Many diets fail to provide long-term results, and therein lies their fundamental flaw.
Pro Tip 2/3
Emotional Weight
'Therein lies...' often carries an emotional charge, hinting at disappointment, irony, or revelation. He promised transparency, yet hid the truth, and therein lies the betrayal.
Pro Tip 3/3
Subtle Contrasts
It can subtly highlight contrasts or comparisons between facts or situations. You see adventure where I see risk, and therein lies our disagreement.