This idiom emphasizes that something was very close physically but missed being noticed. I searched the whole office for my phone, but it was under my nose, on my desk.
Pro Tip 2/3
Metaphorical Blindness
It implies that someone failed to see the obvious, as if they were blind to it. The answer to the puzzle was under my nose, and I just didn't see it.
Pro Tip 3/3
Often Tangible
Usually refers to physical items, not abstract concepts or emotions. She looked for her glasses everywhere, not realizing they were under her nose.