
What’s not to like?
Rhetorical Question
Used rhetorically to imply that something has obvious appeal or no downsides.
She's smart, funny, and kind - what's not to like?
Positive Reinforcement
Suggests all aspects are positive, typically when urging someone to agree or to win them over.
It's a job with a high salary and lots of travel, what's not to like?
Sarcastic Tone
Sometimes used sarcastically to imply that despite positives, there are unspoken negatives.
Free coffee in the office all day – what’s not to like? (when the coffee is terrible)