Why ever Definition 1 of 2Pro Tip 1/3Emotional Emphasis Use 'why ever' to express strong feelings like shock or disbelief in rhetorical questions. Why ever would they cancel the show without warning? Pro Tip 2/3Rhetorical Question Asks a question not expecting a literal answer, but to make a point or express confusion. Why ever did he think that was a good idea? Pro Tip 3/3Stress & Intonation Place stress on 'ever' and use expressive intonation for added emphasis when speaking. Why ever did you say that?