Year on year Definition 1 of 1Pro Tip 1/3Measurement of Change Used to discuss changes in quantities or amounts compared to the previous year. Her blog's readership has increased year on year. Pro Tip 2/3Business Context Often appears in financial or business reports to illustrate trends. Our sales figures show a year on year growth of 15%. Pro Tip 3/3Comparative Nature Implies a direct comparison rather than a general statement about increase or decrease. The production costs have gone down year on year.