Used to express acknowledgment of a loss or failure without getting too discouraged. They played hard in the final, but you can't win them all.
Pro Tip 2/3
Emotional Consolation
Offers comfort after a disappointment by reminding that success isn't constant. After the spelling bee, I told her 'you can't win them all' and smiled.
Pro Tip 3/3
Being Realistic
Encourages a realistic outlook on achievements and efforts, acknowledging limitations. You can't win them all, but you'll get better with practice.