…and counting Definition 1 of 1Pro Tip 1/3Continuous Growth Emphasizes that something is still growing and has not stopped or reached a limit. Our channel has 1,000 subscribers and counting. Pro Tip 2/3Temporal Context Often used when talking about time to show that duration or quantity keeps increasing. She's been on tour for three weeks and counting. Pro Tip 3/3Not Final Indicates that the current number isn't the end, more can be expected in the future. There are 200 confirmed guests for the event, and counting.