
Conflagration
Severity Scale
The term 'conflagration' implies a fire is unusually large and severe, more than 'fire' or 'blaze'. 
Destructive Connotation
'Conflagration' denotes extensive destruction, highlighting the damage more than the fire itself. 
Metaphoric Use
Can be used metaphorically to describe something that spreads fast and impacts many, like a viral video. 