Words that connote often carry emotional weight, hinting at feelings or attitudes beyond plain definitions. ‘Dove’ connotes peace in many cultures.
Pro Tip 2/3
Avoid Literals
Don't use 'connote' when you mean the literal, primary meaning of the word, only for hidden or additional meanings. 'Shark' connotes danger, even though it's a fish.
Pro Tip 3/3
Subtlety Matters
'Connote' is about subtle, often unspoken suggestions that a word invokes, not direct statements. 'The mansion connotes wealth.