Denotation
/ˌdiːnəʊˈteɪʃn/
Definition 1 of 2
Pro Tip 1/3Literal Interpretation
Denotation refers to the straightforward, dictionary meaning of a word without implying feelings or ideas. 
The denotation of 'snake' is simply a reptile, without the negative connotations some people associate with it.
Pro Tip 2/3Multiple Meanings
Some words have more than one denotation, so context determines the correct meaning. 
Depending on context, 'bark' can have the denotation relating to a tree or a dog's sound.
Pro Tip 3/3Cultural Variations
The denotation of words can change across cultures, even if the language is the same. 
In British English, 'biscuit' has the denotation of what Americans would call a 'cookie'. Compare with
ConnotationDefinitionDesignateExplanationMeanReferenceSenseSignification
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