Used to express the idea that someone is giving too much attention to something that doesn’t deserve it. She fetishizes brand names, thinking they define her self-worth.
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Cultural Critique
Can be used to critique a society's priorities, such as how it may overemphasize certain ideas or objects. The documentary showed how society often fetishizes youth and beauty.
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Negative Connotation
Usually has a negative tone, implying that the obsessive focus isn't healthy or balanced. It's unhealthy to fetishize work to the point of ignoring your family.