Originally, 'flagellate' described physical punishment in historical or religious contexts. Medieval laws often prescribed that thieves be flagellated in the town square.
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Emotional Weight
'Flagellate' can evoke strong emotions, alluding to violence and cruelty. The harsh treatment could almost be described as a flagellation.
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Metaphorical Use
Used metaphorically, it can mean to criticize or chastise harshly. The media flagellated the politician for his controversial statements.