Often implies a marketing strategy to attract attention to a product or event. The bookstore held a book giveaway to attract new customers.
Pro Tip 2/3
Not Always Physical
'Giveaway' doesn't have to be something you can hold; it can be a digital product or service. The app's premium features were a giveaway for first-time users.
Pro Tip 3/3
No Strings Attached
A true giveaway should not require a purchase or hidden fees; it's completely free. The coffee shop's free drink giveaway had no purchase necessary.