Hocus/ˈhoʊkəs/ Definition 1 of 2Pro Tip 1/3Negative Connotation The word 'hocus' implies negative judgement and is used for untrustworthy actions. They used marketing to hocus customers into overpaying. Pro Tip 2/3Conversational Usage 'Hocus' is more commonly used in informal conversations, not in formal writing. I can't believe they tried to hocus us with fake reviews. Pro Tip 3/3Collocations Matter Pair 'hocus' with words like 'trick', 'cheat', or 'fooled' to clarify that someone is being deceived. He hocus us by intentionally hiding the truth.