Ideation/ˌaɪdiˈeɪʃn/ Definition 1 of 2Pro Tip 1/3Creative Process Ideation is often used to describe a creative brainstorming stage in various projects. The design team's ideation led to an innovative new product. Pro Tip 2/3Context Inference Determine whether 'ideation' refers to general idea creation or a specific area like business or design. This workshop focuses on design ideation. Pro Tip 3/3Abstract Concepts 'Ideation' can imply developing abstract concepts before they become concrete plans. Early ideation stages are often free-form and abstract.