Gina Barreca

Every patient tends to bury the most important story inside some other story, just the way new writers often 'bury the lede.' 'Burying the lede' is an old journalism term for when you only find out the real point about halfway into the article, but it also applies to therapy.

American Comedian

William Safire

Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.

American Author

Describes how the first few lines grab attention in news articles.

Journalistic Hook

The lede entices readers without giving away all the details of the article.

Avoid Spoilers

Avoid 'burying the lede', which is hiding key information too deep in the article.

Lede