Focus on the desirability aspect that makes a product wanted by consumers. Her handcrafted jewelry is quite marketable in today's fashion industry.
Pro Tip 2/3
Trend Relevance
Consider the current trends that can affect how marketable a product is. The software company updates its products regularly to stay marketable.
Pro Tip 3/3
Quality Implication
Understand that marketable often implies good quality, though not always. Despite being marketable, some critics question the toy's long-term durability.