Merchandising/ˈmɜːrtʃəndaɪzɪŋ/ Definition 1 of 3Pro Tip 1/3Business Focus Refers specifically to strategies in a business to increase product sales. Effective merchandising draws customers to new products. Pro Tip 2/3Store Display Involves creating eye-catching product displays in stores. Good merchandising makes products stand out on shelves. Pro Tip 3/3Advertising Role Often synchronized with advertising campaigns for consistency. Their TV ads complement their in-store merchandising efforts.