Populism often involves emotional language to connect with the public's feelings and frustrations. Her spirited speeches on healthcare reflect a type of populism that resonates with many voters.
Pro Tip 2/3
Us vs. Them
Populism can create a divide, portraying the 'common people' against a 'corrupt elite'. The candidate's populism emphasized the people's struggles against the out-of-touch politicians.
Pro Tip 3/3
Simplification
Populism might oversimplify complex issues to make them easily understandable. His populism boiled complex trade issues down to slogans that appealed to factory workers.