Use 'readership' to talk about people who read a specific type of publication regularly. The fashion magazine boasts a young, style-conscious readership.
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Market Insight
Understanding 'readership' helps publishers target content and advertisements to their audience. Advertisers study the readership to place relevant ads.
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Not Just Quantity
'Readership' implies more than numbers; it also involves reader loyalty and engagement. A strong readership means readers not only subscribe but also actively engage with the content.