Often used in business to discuss strategy shifts and new objectives. The marketing team decided to reorient their campaign after the initial feedback.
Pro Tip 2/3
Active Change
Implies a deliberate, proactive transition towards a specific goal. The company reoriented its priorities towards sustainability.
Pro Tip 3/3
Substantial Shift
Suggests a significant change, not just a minor adjustment. To stay relevant, the newspaper reoriented from print to digital.