Often used in business to describe a series of professional events promoting a specific agenda. The startup launched a roadshow to attract investors.
Pro Tip 2/3
Engagement Aim
Roadshows are meant to engage directly with an audience, often for feedback or interest. The product roadshow encouraged customer questions and live demonstrations.
Pro Tip 3/3
Investor Relations
In finance, a roadshow can refer to meetings with potential investors before a public offering. The CEO is on a roadshow to meet with potential shareholders.