A spokesperson often communicates to the public through press releases or interviews. The spokesperson addressed the media outside the courthouse.
Pro Tip 2/3
Organizational Voice
Spokespersons express the views of the organization, not their personal opinions. The spokesperson emphasized that the statement was the company's official standpoint.
Pro Tip 3/3
Crisis Communication
In emergencies, a spokesperson provides updates and reassurance on behalf of the organization. During the crisis, the spokesperson regularly updated the public on the ongoing situation.